According to the Global Wellness Institute, the wellness industry is valued at $4.5 trillion, and it’s been steadily growing now for quite some time. For many of us, 2021 will be about regaining what we lost and finding new ways to take care of ourselves and our communities. Amid this collective need for catharsis and renewal, a collection of deeper, more accessible wellness experiences is emerging. No doubt, this year will change the way we approach our physical, emotional, and spiritual well-being.
Today, let’s take a look at the 3 health trends for women in 2021.
Mindfulness & Meditation
2021 will see even more emphasis on creating space and balance in your life through mindfulness and meditation to complete your wellness routine. Online mindfulness and meditation retreats will dominate in 2021. While you may not be able to join others for in-person hikes or yoga classes, online mindfulness and meditation will undoubtedly help you stay grounded and get the most out of your intention to be more mindful this year. For a smaller, daily dose of mindfulness, there are many apps available out there to give you a gentle reminder to breathe or a full guided meditation.
Global sales of dietary supplements amounted to US$51.9 billion in 2014, having jumped by 21% in constant value terms since 2009. The vitamins sector grew at a lower rate of 12% over that period, to US$25.0 billion.
With increased market segmentation, there are many multivitamin brands formulated specifically for women – especially pregnancy, menopause and beauty supplements. In the UK, some 23% of multivitamins are targeted at women.
Herbal supplements are also popular, as many studies have shown they can help treat female ailments. More and more women are reluctant to use exogenous hormones for symptomatic treatment and are turning to botanicals and dietary supplement (BDS) products for the relief of menopausal symptoms.
Chenland’s EuBone® is a specially formulated botanical blend with three traditional Chinese herbs: Eucommia Ulmoides, Drynaria Fortunei, and Cuscuta Chinensis. A number of studies have confirmed that EuBone® can effectively regulate female estrogen while achieving multiple health benefits of enhancing bone density and bone strength. Additionally, Chenland’s latest research findings show that taking EuBone® can significantly increase calcium absorption when ingested and increase bone mass to fight osteoporosis which often occurs in women during and after menopause.
The rising prevalence of infectious and chronic diseases amongst the female population has been offering a positive impetus to the demand for effective treatment. That has also paved the way for the development of the feminine technology (femtech) market. Many companies are coming up with health technology and innovation to create products and solutions specific to women.
Daunting statistics have emerged on the pressing challenges involving the degrading health of women across various economies around the world, illustrating a clear demand for innovation-led devices and solutions that can help enhance the life cycle of women. That said, a report by Emergen Research pegs the estimated global market size for femtech to be around US$60.01 billion by 2027.